Photography News

Promote yourself by creating an Online Gallery

Success as a Freelance Photographer demands good marketing and self promotion. The physical portfolio or book, which was usually deemed as the first introduction of a photographer to a client, is not quite the thing of the past. However these days the Internet is becoming a very popular source for editors and stock buyers in search of a photographer or photographs to fulfill a specific brief. Whether you are a portrait and wedding photographer, stock photographer or shooting for high end advertising, an online portfolio is almost essential and expected and brings you out to the widest possible audience.

Online portfolios can work well but they can be rather static, particularly if they are not updated by the photographer themselves. Once seen by a prospective buyer, if they don’t see exactly what they want, or see little has changed from their last visit, they may move on.

The best option is probably the Weblog or Blog. Blogs are dynamic as they are ever changing journals and probably one of the easiest forms of self promotion. Once regularly updated, it can keep potential clients up to date with the work you are doing. Almost all blogs are user friendly enough for anyone with adequate computer experience to use, meaning there is no need to hire a webpage designer to do the work for you.

Learn everything about how to earn money from your photography whether on a part time or full time basis, take our Freelance Photography Course.